BOXENSTOPP CAFE
SOURCE
ReflexGroup Design Agency
PROJECT CONTEXT
Internship - Intern Challenge
CATEGORY
Brand Identity, Packaging
TOOLS
Adobe Illustrator & Photoshop
OVERVIEW
Boxenstopp is a luxury café concept inspired by the design language and performance legacy of Porsche. The project translates automotive precision and engineering into a refined, lifestyle-driven coffee experience.
STRATEGY
Extend Porsche’s core values—precision, performance, and craftsmanship—into a hospitality setting, creating a brand that resonates with both automotive enthusiasts and contemporary coffee culture.
APPROACH
Developed a cohesive brand identity including logo,
typography, color palette, packaging, and visual system. The design draws from racing heritage through clean lines, aerodynamic curves, and circuit-inspired graphics, creating a sense of movement and structure across all touch points.
OUTCOME
A sophisticated and unified brand system that merges speed with refinement, positioning the café as a premium, design-forward experience grounded in both automotive and coffee culture.
